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The New Black

THE NEW BLACK knows that real fashion comes from the street, it is in the wind, in the mix, in your dreams, in your imagination, on your mind, it is on the way… THE NEW BLACK is a workshop of colour play and innovation – THE NEW BLACK is now at your fingertips.

The New Black formula is also 4 Free and vegan-friendly. In other words, the goal is to make colour easy and fun and healthy.

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The New Black