Ilia Beauty's story began 2 years ago when founder, Sasha Plavsic, decided to find out what the small print on the back of a lipstick box really meant. The answer she found wasn’t surprising but did raise more than a few concerns. Like an explorer in search of new land, Sasha became obsessed with finding a lipstick that could condition, colour, perform and most importantly, be made of only “the good stuff.”
All ILIA products are made with up to 85% certified organic ingredients that nourish the skin and help aid in its repair.
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